R – Should I add a blog to a site or use a blogging service

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I've been adding quite a few blogs to sites and I'm wondering if it's better to add blogging software on the site or use an external blogging service. The major reason I can think of adding a blog to site is if you want to customize it later on (other than look) such as more integration with the site. If I put it on the site, I'll probably use WordPress as I'm familiar with it.

Is there any major advantage to one method or the other?

Best Answer

I would go with putting the blog on your website itself. This will help with a number of things:

  1. Transparency: Your users will feel as if they are on the same website, because they in fact are. Your blog will become simply an extension to your website. On the other hand, a blogging service will most likely appear as though you are going to a completely different website.

  2. Integration: You are able to integrate everything on your website with your blog. This includes any existing user bases, or future ones. Also, the look of your blog can match your website perfectly, much more so than with a blogging service.

  3. Customization: You get 100% control over every single feature of your blog. If you want some new crazy feature, you can program it. Blogging services are typically much more closed than this.

The downsides will be that you have to maintain it, and any features that you want you have to put in yourself.

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